Sydney Sweeney has officially launched her latest campaign for Syrn, showcasing the third collection titled “Playful.” This new line marks a significant expansion as it introduces pieces designed for men, broadening the brand’s appeal. The collection was unveiled through a series of striking photographs featuring Sweeney alongside a male model.
In the standout cover photo, Sweeney is depicted crouching next to the male model, who is wearing Syrn boxers. She holds the waistband of his boxers with one hand while scanning a barcode on his back with a handheld device. Sweeney wears the Better On You Unisex Button-Down Shirt paired with a cotton lingerie set, blending comfort with style.
The campaign includes various engaging images, one showing the male model crouching on the ground, while another captures a playful moment where he lifts Sweeney over his shoulder. A solo shot features him creatively using his T-shirt as a pouch for colorful cereal, pouring milk from a carton directly into the shirt. This playful element aligns with the collection’s theme, dubbed “Midnight Snack.”
Sweeney introduced the collection on February 14, 2024, through a video posted on Syrn’s official Instagram page. In the video, she states, “We’re treating the boys too for this collection,” highlighting the inclusion of unisex items in the “Midnight Snack” collection. During the introduction, she models the Better On You Unisex Button-Down Shirt and showcases the matching boxer briefs.
The “Playful” collection shifts away from the more traditional styles of previous lines, which included heavy lace and garter designs. Instead, it focuses on comfortable underwear and outerwear, featuring cotton separates, oversized shirts, and boxer briefs. The brand describes the collection as “comfortable enough for the spontaneous adventure and cute enough for the morning after,” appealing to a modern audience seeking both style and practicality.
Sweeney’s work with Syrn continues to garner attention, demonstrating her influence in the fashion industry. The addition of male pieces to her collection not only reflects evolving fashion trends but also positions Syrn as a brand that embraces inclusivity and versatility.
This launch marks an exciting chapter for both Sweeney and Syrn, as they navigate the current landscape of fashion with innovative designs that resonate with a broad audience.
