A prominent vegan cheese maker based in Austin, Texas, is set to close its bistro. Rebel Cheese announced via newsletter on December 16, 2023, that its location at 2200 Aldrich St., suite 120, will cease operations on December 24, 2023. Despite the closure of its bistro, the company plans to continue its extensive distribution network, ensuring that customers can still enjoy its products beyond the physical location.
The newsletter reassured loyal customers that another plant-based business will take over the space, although it did not reveal the name of the incoming tenant. According to the records from the Texas Department of Licensing and Regulation, there is no new project registered at the address as of yet. The announcement included a positive note, stating, “Their delicious products and experience are acclaimed by vegans and non-vegans alike, and we are so thrilled, as Austinites, to know we’ll be able to enjoy their food here in ATX!”
While the bistro may close, Rebel Cheese will retain some presence at the Aldrich Street location. Customers can look forward to finding select products, including popular sandwiches, in the deli case. The current bistro staff will transition to roles with the new occupant, ensuring continuity in service for patrons.
In a farewell gesture, Rebel Cheese is offering a 20 percent discount on grocery items and wine until 15:00 on the closing day, December 24. Gift cards will remain valid for use in the online store, with instructions for activation available by emailing [email protected].
Rebel Cheese has experienced rapid growth since its establishment in 2019. The company faced significant challenges when the Covid-19 pandemic struck just three months after opening, forcing a swift pivot to online sales and wholesale distribution. Today, it operates a 9,000-square-foot factory and supplies its cheese products to hundreds of locations across the United States and Canada.
The business gained notable recognition in 2023 after appearing on the television show Shark Tank, where investors Mark Cuban and Lori Greiner acquired a 10 percent stake for $750,000. This investment further accelerated the brand’s visibility and sales.
For those who will miss the bistro, Rebel Cheese maintains a single remaining location in Manhattan, New York. The newsletter expressed gratitude for the support received from customers and team members, stating, “Though we are still a small team, we’ve been so fortunate to have seen such growth and the loyalty of team members and customers alike. We look forward to beginning 2026 focused on e-commerce, wholesale, and our NY location, and are so excited for our bistro team’s next journey.”
As Rebel Cheese transitions to this new phase, its commitment to plant-based cheese alternatives remains steadfast, and it continues to serve a growing community of vegan consumers.
