New Balance has launched a captivating new collection, the Iridescent Pack, which features two of its most popular models, the futuristic Abzorb 2000 and the retro-inspired 2010. These shoes are designed to appeal to both fashion-forward consumers and those looking for a stylish nod to the past.
The Abzorb 2000 model, which debuted at retail in June 2023, boasts an eye-catching iridescent effect that covers its synthetic upper. This shimmering treatment is also applied to the shoe’s signature Abzorb SBS visible cushioning. The striking design aligns perfectly with the Y2K aesthetic that has seen a resurgence in recent fashion trends. Collaborations with artists such as Aminé and designer Joe Freshgoods have further enhanced the model’s appeal, offering a range of vibrant colorways.
In contrast, the New Balance 2010 adopts a more understated approach, incorporating the iridescent effect in a way that complements its classic design. Predominantly black, the 2010 model features the shimmering accents on its overlays and heel cushioning. This subtle touch allows it to maintain a retro feel while still introducing a modern twist.
Market Response and Availability
Since their release on March 5, 2025, the new models have generated considerable interest. Retailers have reported that select sizes of both the Abzorb 2000 and 2010 are already selling out. The Abzorb 2000 is priced at $170 with the style code U2000PPB, while the 2010 model retails for $160 and carries the style code U2010ETB. Customers can find these models on New Balance’s official website and at select retailers.
New Balance, traditionally known for its classic gray styles, is diversifying its offerings with this new collection. The iridescent finish, reminiscent of a reptilian sheen, is becoming increasingly popular within the athletic sneaker market, marking a shift for the Boston-based brand. As the company expands its design palette, these new releases represent an exciting evolution in its product line.
For those interested in these unique footwear options, they are now available for purchase at newbalance.com, where enthusiasts can explore the latest styles and colorways.
