Qlik has once again secured the Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms. This marks the second consecutive year the company has achieved this recognition, which is based entirely on verified user reviews. The label is awarded to vendors that exceed average scores for overall experience, user interest, and adoption, according to feedback collected over an 18-month period.
The 2025 Gartner Peer Insights report highlights the competitive landscape of analytics and business intelligence providers. Only a select few qualified for inclusion, and even fewer met the rigorous standards necessary for the Customers’ Choice designation. Qlik’s executives view this recognition as a testament to the company’s commitment to delivering trusted, governed analytics and practical applications of artificial intelligence.
Customer-Centric Innovations Drive Recognition
Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized that customers depend on the platform to transform complex data into actionable insights that inform real-world decisions. He noted that Qlik’s solutions prioritize clarity over abstract insights that can stagnate within dashboards.
Feedback compiled in the Gartner Peer Insights report underscores Qlik’s strength in integrating data from various sources while ensuring robust governance and usability. Many reviews highlighted the confidence customers have in data quality, the comprehensive visibility across systems, and the platform’s capacity to adapt swiftly to changing business conditions. This approach aligns with Qlik’s strategy of providing context-aware analytics that seamlessly fit into existing data environments, avoiding the pitfalls of a closed technology stack.
Acknowledgment in the Magic Quadrant
The Customers’ Choice recognition complements Qlik’s designation as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation assesses vendors based on their execution capabilities and long-term vision. Both the Magic Quadrant and the Peer Insights reports serve as crucial resources for buyers, allowing them to balance analyst evaluations with insights from actual users when selecting analytics platforms.
The 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms report was published on Wednesday, providing individual peer reviews that prospective buyers can access through Gartner Peer Insights. These reviews offer detailed insights into how organizations rate vendors across various criteria, including functionality, support, and overall user experience.
As Qlik continues to build on its reputation in the analytics space, its focus on enhancing user experience and delivering reliable insights positions the company as a trusted partner for organizations navigating complex data landscapes.
