Joe Wicks, the renowned British fitness coach and author, has signed a partnership with WME (William Morris Endeavor) to broaden his influence in the health and fitness industry. Known widely as “The Body Coach,” Wicks has cultivated a substantial online community and has sold millions of cookbooks, establishing himself as a leading figure in wellness and nutrition.
From Social Media to Global Phenomenon
Wicks began his journey by sharing 15-second recipe videos on social media, quickly evolving into one of the most followed fitness accounts on platforms like Instagram and YouTube. His innovative approach to fitness and nutrition has resonated with many, contributing to the success of his award-winning Body Coach app, launched in 2020. The app has become a prominent resource in the U.K., designed to assist individuals of all ages and abilities in achieving their fitness goals.
As an author, Wicks has sold over 5 million cookbooks, including the popular “Lean in 15” series, which focuses on healthy cooking and quick meal preparation. His visibility surged during the COVID-19 pandemic when he introduced “PE With Joe,” a daily live workout session on YouTube that attracted millions of viewers. One of these sessions set a Guinness World Record for the “most viewers for a fitness workout live stream” with over 950,000 participants.
Charity Work and Philanthropy
In addition to his fitness initiatives, Wicks has demonstrated a strong commitment to charity. In 2020, he completed a remarkable 24-hour workout challenge, raising more than £2 million ($2.6 million) for Children in Need. His contributions to fitness and charitable work earned him recognition, and he was appointed an MBE (Member of the Order of the British Empire) for his outstanding services.
Wicks is not resting on his laurels; he continues to innovate and expand his brand across various platforms. One of his latest projects is “Activate,” an animated children’s fitness series aimed at encouraging kids to engage in more physical activity. Additionally, he is spearheading philanthropic initiatives through the Body Coach Foundation, further highlighting his dedication to promoting health and wellness.
With WME representing him across all areas of his career, Joe Wicks is poised to enhance his global presence even further, making a significant impact in the health and fitness landscape.
