HBO Max is set to enhance its original programming with a new adaptation of the beloved Harry Potter series and the renewal of the Spanish hit Furia. Sarah Aubrey, head of originals at HBO Max, announced these developments during her address at the Content London industry gathering. The company aims to expand its content offerings as it continues to grow its international presence.
Aubrey emphasized the need for increased development funding when she took her position about a year ago. She expressed excitement about the upcoming Harry Potter series, stating, “It’s such a delightful adaptation of the books.” This new series is slated for release in 2026, promising to bring the magic of J.K. Rowling’s world to a new generation of viewers.
The renewal of Furia, a show that Aubrey describes as focusing on “women’s rage,” marks a significant step in HBO Max’s strategy to diversify its programming. Created and directed by Félix Sabroso, the series will return for a second season in 2026, featuring a mix of new actresses alongside some familiar faces from the first season. Aubrey noted the show’s vibrant visuals and humor, highlighting its appeal to audiences.
HBO Max’s expansion into new markets is also noteworthy. On January 13, 2026, the service will launch in Germany, Italy, Austria, Switzerland, Luxembourg, and Liechtenstein. This marks a significant milestone in HBO Max’s international rollout, completing its European expansion, which also includes upcoming launches in the United Kingdom and Ireland. Currently, major markets like Germany and the UK host HBO Max content through a partnership with Comcast’s Sky.
In a recent quarterly report, Warner Bros. Discovery (WBD) stated that HBO Max has reached a total of 128 million streaming subscribers worldwide. Aubrey reflected on her tenure at HBO Max, mentioning the various mergers and strategic shifts the company has undergone. She emphasized the importance of careful development, stating, “If you rush something at the development stage, it often ends in heartbreak.”
As HBO Max prepares for its European launches, the company also unveiled a lineup of local original series. This includes a docuseries on the iconic Italian actress Gina Lollobrigida and a new project from the creators of Netflix’s acclaimed series Dark. Aubrey expressed enthusiasm for showcasing international talent, sharing that HBO drama chief Francesca Orsi was impressed by a teaser for the upcoming German original, 4 Blocks Zero, a prequel to the award-winning series 4 Blocks.
When asked about potential original productions in Australia, Aubrey indicated that discussions are underway, but it is still early in the process. She also mentioned the potential for microdramas, though she noted her current focus on significant projects like Harry Potter and others in development.
Aubrey’s excitement for the Harry Potter series reflects her commitment to quality storytelling. She is poised to visit the series’ set, where she anticipates seeing the vision of British creatives come to life. “These people are the best that this country has to offer,” she stated, underscoring her anticipation for the project’s release.
As HBO Max continues to evolve, its focus on expanding its original content and reaching new markets illustrates a strategic move to strengthen its position in the competitive streaming landscape.
