UPDATE: Thousands are currently gathering at Whiskey Row in Prescott, Arizona, for the 15th annual New Year’s Eve Boot Drop, a unique western-themed celebration that is claimed to be the only event of its kind in the world. The festivities kicked off earlier this evening, with attendees eagerly awaiting the descent of a 6-foot-tall illuminated cowboy boot from the historic Palace Restaurant.
The excitement builds as the boot is set to drop twice—once at 10 p.m. and again at midnight—to usher in 2026. The event has skyrocketed in popularity, expanding from an intimate gathering of just 2,000 attendees at its inception to a staggering 20,000 participants in recent years. Organizers are reporting that this year’s turnout is expected to match or exceed that number.
“This is the only boot drop worldwide, as far as we know,” said Matt Brassard from M&M Entertainment & Productions, highlighting the event’s uniqueness. The Boot Drop has transformed into a signature Arizona holiday destination, drawing both locals and tourists to Prescott.
The celebration features not only the iconic boot drop, but also includes live music, fireworks, and rides for families, creating a festive atmosphere for all ages. As crowds gather, the event is generating significant economic benefits for the city. “Now it’s hard to even find a room if you don’t look in advance,” Brassard added, underscoring the event’s growing impact on local businesses.
Residents and visitors have embraced this festive tradition, which pays homage to Prescott’s heritage as the home of the world’s oldest rodeo. With its dazzling display and community spirit, the Boot Drop has become a hallmark of New Year’s Eve in Arizona.
Stay tuned for live updates as the celebrations unfold, and prepare to ring in 2026 with an unforgettable experience.
