Shoppers Surge Back to Stores Ahead of Holiday Season

UPDATE: Shoppers are flocking back to stores as the 2023 holiday season approaches, signaling a significant shift in consumer behavior. Just yesterday, Crocker Park was bustling with activity, as many eager shoppers exchanged online clicks for the vibrancy of in-person shopping experiences.

Denise Miller, who was shopping alongside her husband, Keith, expressed the joy of connecting with others. “It’s nice to get out and see people and not just buy stuff on the couch, you know?” she said. The Millers emphasized that shopping in-store allows them to try on items and avoid the hassle of returns, especially after Keith’s recent experience with a pair of tennis shoes bought online that were too small.

Recent studies show a growing trend in consumer preferences, with 44% of shoppers indicating that in-person shopping is faster and more convenient. This uptick is already evident to local retailers. Shellby Kerec, associate sales manager at Oceanne, a jewelry shop in Crocker Park, noted, “People are coming back to shopping in-store.” She highlighted the value of hands-on experiences, stating, “I feel like it’s more… I guess a valuable gift to receive an experience.”

Kerec is preparing for an influx of customers this holiday season, ensuring adequate staffing to meet demand. “We’re just making sure we’re staffed correctly and having enough people on staff to help everyone,” she said. This proactive approach underscores the shift back to traditional retail as consumers seek personal connections in their shopping experiences.

For some, the appeal of in-person shopping never faded. Shopper Renee Ackim shared, “I’ve always shopped in person. I do some online shopping but it’s always great to have the experience and touch and feel.” Heather Hall also noted an increase in her in-store shopping frequency, balancing it with online convenience, particularly during the holiday rush.

As prices rise, Kerec observes a shift in consumer values, with customers increasingly prioritizing experiences over mere products. “I think people are looking for a personal connection, more than relying solely on themselves to buy a gift for someone,” she remarked.

As the holiday season approaches, local businesses are gearing up to meet the renewed demand for in-person shopping. This shift not only reflects changing consumer preferences but also indicates a desire for community interaction, making the upcoming weeks critical for retailers and shoppers alike.

Stay tuned for further updates as we monitor evolving shopping trends leading into the holiday season.