BREAKING: In a historic first, the Rose Parade will livestream on TikTok for the very first time on January 1, 2024, at 8 a.m. PST. This groundbreaking move marks a significant evolution in the 137-year tradition, allowing a global audience to experience the New Year’s Day celebration from a fresh, engaging perspective.
The Tournament of Roses has partnered with TikTok to deliver a one-hour live broadcast, co-hosted by popular creators Challan Trishann and Pressley Hosbach, who is also co-hosting the official livestream for the 2026 Rose Parade. This innovative format promises to bring viewers behind the scenes and right to the bustling corner of Orange Grove and Colorado Boulevard, showcasing the parade’s stunning floral floats, dynamic marching bands, and impressive equestrian units.
Viewers can expect lively interactions, as Trishann and Hosbach will be joined by special guests Brandon Hurst and Nana Kakyiri. Hurst, known for his thriving plant business, will delve into the artistry behind the parade’s floral masterpieces, while Kakyiri, an equestrian expert and host of “The Horse Girls” podcast, will highlight the skill and tradition of the parade’s esteemed equestrian units.
This TikTok livestream is part of the Tournament of Roses’ strategy to reach a younger audience and enhance accessibility to the event. Officials emphasize that the parade will also be available via traditional broadcast partners and the official livestream, making it easier than ever for fans to join the festivities.
Mark Leavens, president of the Tournament of Roses, expressed excitement about the new initiative, stating,
“With this first-ever TikTok LIVE stream, we’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens.”
The inclusion of TikTok aligns with current trends in digital engagement, aiming to capture the attention of a global community eager to celebrate the spirit of New Year’s Day in a unique format.
As preparations ramp up for this iconic event, viewers are encouraged to mark their calendars and prepare to engage with the parade like never before. Stay tuned for this landmark moment in Rose Parade history, and be part of the excitement as it unfolds LIVE on TikTok!
