UPDATE: Park Jeong Min has officially been named the top rising actor in December 2025, surpassing popular figures Lee Jun Ho and Lee Je Hoon. This revelation comes from a comprehensive analysis conducted by the Korea Corporate Reputation Research Institute, which evaluated a staggering 53,171,721 pieces of big data from November 26 to December 26, 2025.
The analysis, aimed at assessing brand reputation, highlights significant consumer behavior patterns across various indices, including participation, media, communication, and community engagement. Park Jeong Min achieved an impressive brand reputation index of 5,165,198, firmly establishing himself as a trendsetter in the entertainment industry.
In contrast, Lee Jun Ho secured the second spot with a brand reputation index of 2,744,534, showcasing his growing popularity as a dependable actor. Lee Je Hoon, taking third place, recorded a brand reputation index of 2,424,471, reinforcing his status as a series drama icon.
Director Koo Chang Hwan of the Korea Corporate Reputation Research Institute stated,
“According to the December 2025 big data analysis on rising actor brand reputation, the Park Jeong Min brand took first place.”
He further noted that Park is currently recognized as the trendsetter, while Lee Jun Ho has emerged as a reliable actor and Lee Je Hoon as a beloved drama star.
The detailed breakdown of the rankings reveals the following indices for the top three actors:
– **Park Jeong Min**: Participation index – 880,636, Media index – 1,775,836, Communication index – 1,427,370, Community index – 1,081,356.
– **Lee Jun Ho**: Participation index – 143,439, Media index – 629,592, Communication index – 1,353,605, Community index – 617,898.
– **Lee Je Hoon**: Participation index – 285,714, Media index – 870,976, Communication index – 845,336, Community index – 422,446.
The analysis also highlights the emergence of Yoon Kye Sang and Choi Woo Sik, ranking fourth and fifth, respectively. Yoon has captivated audiences with his powerful acting skills, while Choi is celebrated as a master of romantic comedy.
This significant shift in actor brand rankings reflects not just popularity but also the evolving dynamics of consumer engagement in the entertainment sector. As fans increasingly influence brand perception, the implications for these actors could shape their future projects and endorsements.
As the entertainment world watches closely, the growing prominence of Park Jeong Min signals a new era in K-drama and film, making this analysis crucial for fans and industry stakeholders alike. Expect further updates as these rankings evolve and new trends emerge in the coming months.
