BREAKING: Former idol trainee and creative visionary Lee Haein has just announced the launch of her new entertainment company, AMA (All My Anecdotes), on November 7, 2023. This bold move, made in partnership with Kim Jae, former executive director of Warner Music Korea, is set to reshape the entertainment landscape by focusing on narrative-driven artist development.
At AMA, Lee Haein takes on the role of Chief Creative Officer (CCO), leveraging her extensive background in the industry. Previously, she showcased her creative talents as the director of the girl group KISS OF LIFE and recently contributed as a director on JTBC’s audition program PROJECT 7. Currently, she also serves as the executive producer for the boy group CLOSE YOUR EYES, which was formed through the same program.
AMA aims to bridge the gap between local and global markets while fluidly navigating the evolving dynamics of reality and the virtual world. The company’s focus on “all of my stories” indicates a commitment to developing artists with unique identities and narratives.
In a significant strategic move, AMA has signed partnerships with SLL and its subsidiary label Uncore. These collaborations are designed to enhance operational foundations and facilitate ongoing album production for CLOSE YOUR EYES. By pooling resources and expertise, AMA is set to maximize synergy across the music industry.
An Uncore representative expressed enthusiasm about the partnership, stating,
“We are delighted to be part of the new beginning of AMA, led by CCO Lee Haein, who possesses a truly distinctive creative sensibility, and CEO Kim Jae, a global industry expert. We will spare no effort in providing full support and cooperation for AMA.”
This launch is drawing considerable attention in the entertainment community, particularly for its innovative approach and the experienced leadership at the helm. As AMA begins its journey, industry watchers are keen to see how it will influence the future of music and artist development.
The impact of this announcement is immediate, signaling a fresh chapter in the entertainment industry that prioritizes storytelling and identity. Stay tuned as more details about AMA and its upcoming projects emerge.
