BREAKING NEWS: Firehouse Subs is set to open a new location in Farmingdale, New York, at the end of January 2024. This expansion follows the chain’s first Long Island restaurant launch on November 15, marking a significant growth phase for the popular sandwich brand.
The new Firehouse Subs will be situated inside a Bolla Market convenience store, offering the full range of menu items—including crowd favorites like the Hook & Ladder and New York Steamer. The Hook & Ladder features turkey, ham, and Monterey Jack cheese, while the New York Steamer combines corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing.
In a statement, Sean O’Neill, Chief Development Officer for Bolla Market’s parent company, Bolla Oil, confirmed that “several more” locations are in development. While details about the exact number of new restaurants remain scarce, a Firehouse Subs spokesperson hinted at future openings. They urged diners to “stay tuned for more details as future restaurant locations become solidified.”
The partnership between Bolla Market and Firehouse Subs aligns with consumer demand for quick-service dining options within convenience stores. Currently, about one-third of Bolla’s approximately 240 convenience stores across New York and New Jersey feature major fast food franchises, including Burger King and Pizza Hut.
Firehouse Subs has gained traction on social media, with fans praising the brand as “way better than Jersey Mike’s.” This sentiment reflects the growing enthusiasm surrounding the chain’s expansion.
As the fast-casual dining landscape evolves, other convenience retailers are also investing heavily in food options. In 2025, RaceTrac made headlines with a $566 million acquisition of the sandwich chain Potbelly, highlighting a trend towards integrating fast food in convenience settings.
With the new Farmingdale location opening soon, fans of Firehouse Subs can anticipate exciting menu offerings and quick service. Keep an eye out for future updates on additional locations and offerings as this expansion unfolds.
