BREAKING: The 2025 SBS Gayo Daejeon, held on December 25, 2025, has faced a shocking decline in viewership despite featuring a star-studded lineup of 36 performing teams. Major acts like TVXQ‘s Yunho, NCT‘s Taeyong, Stray Kids, and ITZY captivated audiences, yet the event recorded a dismal viewership rating of just 1.9%, according to Nielsen Korea.
The first part of the show suffered the most, hitting an all-time low with a rating of 1.2%. While the second part managed to match last year’s first part at 1.9%, it fell drastically short of last year’s success, where the third part soared to 3.1%. This year’s second and third parts both ended with the same low rating of 1.9%, raising eyebrows among fans and industry insiders alike.
Fans were eagerly anticipating this celebratory event, renowned for showcasing top-tier talent and delivering unforgettable performances. However, the disappointing ratings have sparked conversations about potential changes in programming and audience engagement strategies for future events.
Authorities and industry analysts are now questioning whether the oversaturation of performances or viewer fatigue might have played a role in the lackluster turnout. With K-pop’s global popularity at an all-time high, the results raise concerns about how major events are marketed and presented to audiences.
As discussions unfold, fans are left wondering: what does this mean for the future of K-pop events? Will organizers adapt their strategies to recapture audience interest? Stay tuned as we continue to monitor this developing story and provide updates on the implications for the K-pop industry.
