The venue formerly known as the Abbotsford Centre has officially been renamed the Rogers Forum following a partnership agreement involving the City of Abbotsford, Canucks Sports and Entertainment (CSE), and Rogers Communications. This announcement was made on October 26, 2023, marking a significant expansion of the collaboration between Rogers and the Abbotsford Canucks, the local team expected to compete for the 2025 Calder Cup.
Rogers Communications already possesses naming rights to Rogers Arena in Vancouver and serves as the official broadcaster for the Vancouver Canucks. The newly named Rogers Forum is recognized as the premier venue in the Fraser Valley, hosting a variety of events such as professional hockey, youth and adult recreational hockey leagues, concerts, and special performances.
In a recent statement, Rogers Communications emphasized that the renaming reflects their commitment to enhancing community engagement and supporting local sports initiatives. The company plans to implement updated signage at the venue, signifying the new branding. Fans can look forward to an array of upcoming events, further solidifying Rogers Forum’s status as a central hub for entertainment and sports in the region.
The partnership not only strengthens the bond between Rogers and the Canucks but also aims to elevate the overall experience for fans attending events at the venue. With the new branding, the Rogers Forum is set to become an even more integral part of the community, promising exciting developments in the near future.
As part of the agreement, both organizations are committed to promoting local talent and fostering a vibrant sports culture in Abbotsford. The community can expect the new branding to be visible shortly, enhancing the visibility of the venue as a key player in the region’s entertainment landscape.
