Boston University (BU) has initiated a new campaign titled “You Are Why,” focusing on the significant contributions of research, science, and the humanities to foster a more engaged and empathetic society. This effort aims to create partnerships that enhance BU’s impact on the lives of individuals in Boston, across the United States, and globally.
Melissa Gilliam, President of Boston University, emphasized the campaign’s objective in a letter to the university community on September 26, 2023. The initiative seeks to connect with supporters of the university’s research activities and engage more closely with elected officials and potential partners who share a commitment to addressing pressing societal challenges.
The campaign highlights various projects, including a bionic pancreas that aids individuals with type 1 diabetes, scholarships for exceptional students from Boston Public Schools, and advancements in treatments for those with Parkinson’s disease. Gilliam stated, “We’re calling this initiative ‘You Are Why’ because fundamentally, the work we do at Boston University is about improving people’s lives.”
Addressing Challenges in Higher Education
In her letter, Gilliam addressed several significant challenges facing higher education. These include rapid technological changes, declining research budgets, and diminishing public trust. According to her, these issues not only pose obstacles for universities but also impact the communities they serve.
Gilliam articulated a vision where BU adapts to meet these challenges, emphasizing the importance of collaboration. “In a world that often feels fragmented, Boston University remains steadfast in the belief that we are stronger together,” she wrote. The campaign aims to underscore the university’s commitment to education and discovery in ways that benefit society at large.
The initiative will also spotlight groundbreaking research made possible through collaborations with federal agencies and philanthropic investments. Gilliam highlighted that these partnerships are essential for the university’s mission and for the welfare of future generations.
Fostering Innovative Partnerships
“You Are Why” is not just a call for support; it encourages the search for new and dynamic partnerships. The campaign aims to expand collaborations beyond traditional boundaries, engaging with industries, foundations, alumni, and nonprofits to create a collective impact.
Boston University prides itself on its ability to conduct convergent research, which merges various fields to develop innovative solutions. The campaign represents a commitment to crossing institutional boundaries in pursuit of a shared goal: improving lives through education, research, and community engagement.
Gilliam concluded her letter by urging all stakeholders—faculty, students, staff, alumni, donors, elected officials, and government agencies—to unite in their commitment to enhancing societal well-being. “Our work is inherently collaborative—and accountable to the communities we serve,” she asserted.
Through the “You Are Why” campaign, Boston University aims to foster a collaborative spirit, ensuring that its research and educational efforts translate into tangible benefits for individuals and communities alike.
