A pizzeria owner in Melbourne has gained significant attention online for his candid and cheeky responses to negative reviews. Ali Cengiz, who operates the New York-style pizzeria Sunnyside Sliced in Mentone, has taken a bold stance against criticism, opting to respond with humor rather than silence. His approach has sparked a debate over customer service etiquette and the nature of online feedback.
Cengiz, who spent a decade living in New York before launching his pizzeria, found his voice after encountering a series of unfair one-star reviews. One customer criticized the prices, stating that the $9 slices and $40 to $60 pizzas were “expensive” and “outrageous.” Cengiz’s response was swift: “No more pizza for you! Lifetime ban.”
Another reviewer expressed disappointment over the service, claiming that they left feeling their $9 was wasted. Cengiz quipped, “I’ll pay you $9 for every step you take away from our store.” His humorous retorts have garnered mixed reactions, with some praising his authenticity while others view it as unprofessional.
Responses to Cengiz’s approach have varied widely. Some social media users criticized his replies as “mean” and suggested he should address complaints more seriously. One user remarked, “It sounds like the owner has tried to counter bad reviews with satire but I don’t think they’ve stuck the landing.” Conversely, others have lauded his bluntness, suggesting he is merely calling out “bogus reviews and serial whingers.” One enthusiastic supporter noted, “The sass makes me want to fly to Melbourne just for that pizza.”
While Cengiz embraces feedback, he emphasizes that there is a line between constructive criticism and personal attacks. He stated, “If someone’s had a bad experience, I want to know so we can make it right… When a review stops being about the experience and starts becoming personal, I feel a responsibility to stand up for my team and the business.”
Cengiz highlighted that the impact of harsh reviews can affect the morale of his staff, particularly younger team members. He remarked on the importance of maintaining a respectful dialogue, both for customers and employees. “You can be honest without being hurtful,” he said.
Reflecting on his journey, Cengiz shared how his early experiences in a suburban pizzeria shaped his love for the craft. Despite initially pursuing a career in finance, he returned to his roots in 2020, launching Sunnyside Sliced with the goal of spreading joy through pizza. He noted, “Everyone I’ve crossed paths with has been incredibly kind.”
His venture into the culinary world has been a journey of rediscovery. “I always get a few words of encouragement as the lift doors close,” he said. “It’s a journey worth sharing, one slice at a time.”
In a world where online reviews can make or break a business, Cengiz’s approach serves as a reminder of the human element in customer service. Whether viewed as a marketing strategy or a genuine expression of personality, his responses continue to engage and divide audiences, highlighting the complexities of modern dining experiences.
