The world of lingerie has been notably influenced by celebrity entrepreneurs, with brands led by stars like Rihanna and Sydney Sweeney gaining significant attention and market success. These celebrity-owned lines not only cater to style but also promote self-love and body positivity, appealing to a broad audience of lingerie enthusiasts.
Rihanna’s Fenty and Its Impact
Since launching her lingerie line, Fenty, in 2018, Rihanna has redefined the lingerie landscape. Known for its inclusivity and innovative designs, the brand quickly became a favorite, achieving a valuation of around $1 billion by 2025. Fenty’s approach emphasizes diverse sizing and styles, allowing women of all shapes to find pieces that make them feel confident and empowered. The brand’s impact was further highlighted when Sweeney, who is also an advocate for body positivity, collaborated with Fenty to promote the brand in creative campaigns.
Sydney Sweeney’s Bold Move
In a striking promotional stunt, Sydney Sweeney recently drew attention to her new lingerie line, SYRN, by throwing pieces off the iconic Hollywood Sign. This audacious move not only showcased her brand but also solidified her status as a rising figure in the fashion industry. SYRN, backed by Jeff Bezos, has quickly made headlines for its commitment to fitting a wide range of body types, offering sizes from XXS to XXXXXL. Since its inception, the line has resonated with consumers, reflecting a growing trend of celebrity involvement in the lingerie market.
Other Notable Celebrity Lines
The success of Kim Kardashian’s SKIMS line cannot be overlooked, as it remains one of the most lucrative lingerie brands. Initially focused on shapewear, SKIMS has evolved to include a variety of lingerie styles, appealing to a diverse audience. Heidi Klum, who rebranded Elle Macpherson’s lingerie line in 2015, offers a sophisticated collection aimed at modern women. Her brand blends luxury with practicality, featuring designs that are both flirty and functional.
Similarly, Dita Von Teese, a long-time lingerie enthusiast, launched her line in 2012, focusing on vintage-inspired pieces that exude romance and sex appeal. With a strong following, Von Teese’s brand continues to thrive, celebrated for its exquisite craftsmanship and unique designs.
Another noteworthy mention is Sofia Vergara’s collaboration with Walmart, launched in October 2021. The Sofia Intimates collection aims to provide stylish and comfortable lingerie options at accessible prices, mirroring the success of her clothing line.
The continued rise of these celebrity-owned brands reflects a broader trend within the fashion industry, where personal branding and celebrity influence play a significant role in consumer choices. As these stars expand their reach into lingerie, they not only create fashionable products but also foster a sense of empowerment among their customers.
In an evolving market, the intersection of celebrity culture and lingerie design presents exciting opportunities for innovation and inclusivity. As new collaborations and launches emerge, the influence of these leading figures is likely to grow, shaping the future of intimate apparel.
