Stray Kids faced significant backlash following their recent win for “Album of the Year” at the 2025 MAMA Awards on November 29. The JYP Entertainment boy group received this prestigious honor for their album titled Karma, which has achieved remarkable digital and physical success. Despite breaking records with over 18.26 million streams on Spotify in a single day and selling over two million copies on its release day, many international netizens expressed dissatisfaction with the award.
The controversy surrounding Stray Kids’ win primarily stems from claims that Karma did not achieve sufficient domestic success. Critics pointed out that no tracks from the album entered the popular South Korean music platform Melon, leading to questions about the legitimacy of the award. One user tweeted, “Album of the year used to mean something …damn,” reflecting the sentiments of many who believe the award criteria have changed.
Online reactions highlighted a divide among fans and casual listeners. Some netizens suggested that Stray Kids won partly due to their presence and performance at the awards ceremony, implying that attendance may have played a role in the decision-making process. One user remarked, “If you come to the event, you win,” indicating a belief that participation is a significant factor in determining the outcomes of such awards.
Critics took to social media to voice their opinions. Comments ranged from dismissive remarks about the album’s quality to outright disbelief that the award did not go to other nominees, such as SEVENTEEN. One tweet read, “No 1 not winning? Just because they couldn’t attend? LMAO!! MAMA be less predictable please!” This sentiment echoes a growing concern among fans that the awards may not accurately reflect the music industry’s best offerings.
Despite the backlash, the emotional reactions of Stray Kids members during the award presentation showcased their dedication and passion for their craft. The group has garnered a dedicated fan base and critical acclaim for their innovative music and performances.
The ongoing discourse surrounding Stray Kids’ win at the MAMA Awards highlights broader issues within the K-Pop industry, including the balance between international recognition and domestic success. As the music landscape continues to evolve, the significance of awards like the MAMA may also shift, prompting questions about how success is defined and celebrated within the genre.
In the wake of this controversy, it remains to be seen how the industry will respond and whether future award ceremonies will adapt to address these concerns. For now, Stray Kids continues to navigate the complexities of fame and success, all while captivating audiences worldwide with their dynamic performances and engaging music.
