Mariah Carey Launches Holiday Bar Experience on Las Vegas Strip

Mariah Carey is set to enchant fans this holiday season with the opening of her Holiday Bar pop-up at On The Record, located in Park MGM, Las Vegas. The event will debut on November 28, 2023, and promises a festive atmosphere featuring Carey-themed decorations, photo opportunities, and cocktails infused with Black Irish cream.

The Holiday Bar is part of a broader initiative that will see similar pop-ups across major cities in the United States. According to the Las Vegas Review-Journal, timed-ticket entries will be implemented to manage expected demand, enhancing the visitor experience during the month-long residency.

Details of the Holiday Bar Experience

The Las Vegas edition of the Holiday Bar is designed as an immersive experience, complete with glittering decorations, a “Letters to Mariah” station, and a variety of exclusive merchandise. Patrons can enjoy cocktails that feature Carey’s signature Black Irish cream, enhancing the festive spirit of the venue. The pop-up aims to create a vibrant, shareable atmosphere, complete with wall-to-wall glitter and Santa’s sleigh photo opportunities.

According to People, similar pop-up experiences will also launch in Los Angeles on November 13, New York on November 14, and Miami on November 20. This multi-city rollout is produced in collaboration with Bucket Listers, which is known for creating unique experiences that resonate with fans.

Ticket Information and Venue Insights

At present, tickets for the Las Vegas Holiday Bar are not available for purchase, but a waitlist has been established for those interested. The event is marked as 21+, ensuring a tailored experience for adult guests. Fans are encouraged to join the waitlist for early-bird notifications regarding ticket sales and availability.

On The Record, the venue hosting the pop-up, is a music-themed speakeasy known for its immersive experiences and retro layout. This unique environment is expected to complement the Mariah Carey brand, fostering an atmosphere that is both entertaining and Instagram-friendly. The venue’s history of hosting after-show parties further solidifies its status as an ideal location for this holiday event.

The Holiday Bar experience not only offers entertainment but also contributes to midweek traffic for local businesses. Celebrity-themed pop-ups like this one have proven to be effective in enhancing revenue and social engagement during the busy holiday season.

As the season approaches, locals and visitors planning a trip to Las Vegas can look forward to this exciting event, which is set to run through late December. For updates on ticket availability and session times, interested individuals should monitor the venue’s website and the waitlist page for the latest information.