Black Friday shopping remains a cherished tradition for many families, as demonstrated by upstate New Yorkers who ventured out early despite snowy conditions. Tina Douglas from Richfield Springs shared her experience, stating, “We left home at exactly 4 a.m. to be in line at Kohl’s for their first 100 people giveaway.” Douglas and her family secured spots 15 through 19 in line and quickly filled their Jeep with purchases, illustrating the enthusiasm that accompanies this annual retail event.
Families such as the Hawks from Baldwinsville also joined the fray, visiting Sangertown Square Mall in New Hartford. Mary Hawks remarked, “It’s something we’ve done every Black Friday since the beginning and it’s just nice to continue it on with the younger generation.” Many shoppers expressed that the festive atmosphere and nostalgic feel of the mall make the experience worthwhile, regardless of the weather.
According to retail expert Shelley E. Kohan from Syracuse University’s Martin J. Whitman School of Management, consumers in the United States are anticipated to spend over $1 trillion during the holiday season this November and December, setting a new record for holiday spending. Kohan noted that sales are expected to increase by approximately 3% compared to last year. However, she cautioned that much of this increase is linked to inflationary pressures, meaning that while sales may rise, prices are also higher.
Kohan highlighted that shoppers this season are likely to be more discerning, focusing on value and making selective purchases. The trend of utilizing buy now, pay later options is expected to continue, alongside a notable rise in the use of cashback apps. Additionally, she pointed out that many consumers are leveraging tools powered by artificial intelligence, such as ChatGPT and Claude, to enhance their shopping experience.
For those braving the Black Friday crowds, Kohan issued a warning about potential stockouts. “If they see something that is promotionally priced, you should get it because there may be stockouts later in the season,” she explained. Retailers have reduced the number of styles available, which could lead to fewer options as the holiday season progresses.
Despite the snow, shoppers remained optimistic about their Black Friday outings. Douglas noted that a little snow was not a deterrent for them, stating, “The little bit of snow we’re going to get is no big deal. We live in upstate New York as it is.” Moreover, she encouraged others to participate in Small Business Saturday, highlighting her family’s own farm shop in Richfield Springs.
Kohan identified several categories expected to be popular this year, including electronics, toys, apparel, jewelry, beauty products, and items for pets. As families continue to embrace the spirit of Black Friday, the blend of tradition and modern shopping practices reflects the evolving landscape of retail during the holiday season.
