The prebiotic soda brand poppi has made a vibrant return to the Super Bowl, showcasing its latest commercial featuring artists Charli XCX and Rachel Sennott. This marks the brand’s third consecutive year at the prestigious event, which will take place on February 12, 2026. The ad, directed by Aidan Zamiri and produced by the creative agency MIRIMAR, aims to capture a youthful, energetic vibe that resonates with modern audiences.
In the 30-second spot, a mundane college lecture hall transforms dramatically when a student opens a can of poppi. This act summons Charli XCX, who enters a high-energy, party-inspired fantasy world, illustrating how the soda can elevate everyday moments into enjoyable experiences. The ad reflects poppi’s commitment to being more than just a beverage; it positions itself as a lifestyle brand that thrives in entertainment and internet culture.
As the Super Bowl remains a key cultural event, poppi’s commercial seamlessly integrates into the viewing experience, catering to audiences who engage through their devices and social media. “This was a very intentional return for us,” stated Kristina MacIntosh, Senior Vice President of Marketing at poppi. “We showed up with the same confidence, tone, and cultural point of view that defines how poppi exists online, because that’s core to who we are.”
The brand’s Super Bowl journey has evolved over the years. In its first year, poppi introduced itself as a modern soda alternative. The following year, it educated consumers on the best ways to enjoy its products. This year, poppi aims to establish itself as a culture-first player in the soda market. The advertisement concludes with Charli XCX’s tagline, “make it poppi,” heralding the launch of a new campaign focused on the concept of enjoying life’s moments with poppi.
Founded by husband-and-wife duo Stephen and Allison Ellsworth, poppi has quickly gained traction since its launch in 2020. The brand combines prebiotics and fruit juice to offer a refreshing soda with only 5 grams of sugar, appealing to health-conscious consumers. With a strong digital presence and cultural relevance, poppi’s rapid growth led to a record sale of $1.95 billion to PepsiCo in 2025.
Poppi features a diverse range of flavors, including Strawberry Lemon, Raspberry Rose, and Watermelon, catering to a variety of taste preferences. The brand has garnered a loyal following, attracting celebrity endorsements from figures such as Hailey Bieber and Billie Eilish.
For more information about poppi and its products, visit drinkpoppi.com or follow them on social media platforms like Instagram and TikTok. With its unique approach to soda, poppi aims to continue reshaping the beverage landscape for the next generation.
