UPDATE: The Salvation Army Fitchburg Corps has officially launched its urgent Red Kettle Campaign, aiming to raise $125,000 to support local families during a time of heightened need. The kickoff event took place on November 12 at the organization’s Water Street headquarters, as community members gathered amid falling snowflakes to mark the beginning of the holiday season.
With the demand for assistance skyrocketing, Lynette Valentine-Warren, a longtime Envoy for the Fitchburg Corps, emphasized the critical situation: “The need is great. People are hungry, and the food pantry has been a revolving door.” This surge in community requests for help stems, in part, from the recent government shutdown that left many federal employees unpaid for over six weeks, exacerbating food insecurity and financial instability.
Fitchburg Mayor Sam Squailia joined the launch, highlighting that “all the money raised doesn’t go outside of our community.” Approximately 35% of residents rely on SNAP benefits, underscoring the importance of local support. “Every donation matters,” Squailia stated, urging residents to contribute to the campaign.
The campaign’s fundraising goal will provide food, holiday gifts for children, and assistance with housing costs to those in need. The first donation—a generous $1,000 check—was made by Herb White in memory of his late wife, Donna White, who volunteered with the Salvation Army for many years. White’s commitment to the cause remains strong, as he carries on their legacy by bell ringing and engaging the community with holiday music.
As part of this year’s campaign, QR codes will be placed on kettles, allowing people to donate digitally if they lack cash. Donations can also be made online at give.salvationarmy.org/campaign/729445/donate. Valentine-Warren encouraged everyone to “give with joy,” emphasizing the campaign’s impact on local families.
The Red Kettle Campaign has been a staple of The Salvation Army since the 1890s, and this year, the Massachusetts division aims to raise an ambitious $2.3 million statewide. As the cost of living rises, many residents face increasing poverty, making the work of the Salvation Army even more vital during the holidays.
Volunteers like Sandor Nemcsik and Thea Babineau have dedicated years to ringing bells, sharing their experiences of connecting with those they assist. “I love helping and helping others,” Babineau said, highlighting the emotional connections formed through the campaign.
Valentine-Warren concluded the launch event with a heartfelt message: “It takes a village to help those in need. Let’s fill the kettles and make this the best holiday season ever.” Her call to action resonates deeply with the community, urging everyone to contribute and support their neighbors during these challenging times.
As the holiday season approaches, the urgency of the Red Kettle Campaign cannot be overstated. Every donation, big or small, plays a crucial role in ensuring that families in Fitchburg and surrounding areas receive the support they need. The community is encouraged to join this collective effort to spread joy and make a significant difference this holiday season.
