New Wellness Brand Half Past 8 Launches Patches for On-the-Go Consumers

UPDATE: The innovative wellness brand Half Past 8 has just launched its transformative line of wearable wellness patches, catering to the needs of today’s busy consumers. Available direct-to-consumer and at Printemps in New York City, these patches aim to redefine how we approach supplements.

Half Past 8 offers three unique patches, each priced at $52. The Deep Sleep patch, infused with melatonin and L-theanine, aims to assist wearers in achieving restful sleep. The Energy & Focus patch combines yerba mate and panax ginseng for a seamless energy boost, while the Stress & Mood patch utilizes St. John’s wort and a B-vitamin complex to promote healthy cortisol levels.

This launch comes as wellness patches gain traction, thanks to their ability to deliver potent ingredients directly into the bloodstream, bypassing the digestive tract. Co-founders Meto, a private training gym owner, and Kyle Pierce, from health tech, were inspired to develop these patches after the birth of their son last year, triggering a shift in their wellness routines.

“Life changed dramatically after our son was born,” Meto shared. “We wanted a simpler way to manage our health amidst the chaos.” Kyle emphasized the need for a product that fits seamlessly into modern life: “Half Past 8 is about bringing premium wellness solutions to everyday problems.”

Each patch utilizes transdermal technology, allowing for an eight-hour time release of active ingredients. This method is especially appealing as consumers increasingly seek alternatives to traditional pills and powders, which often lose potency during digestion. “Our patches are specifically formulated to absorb through the skin, enhancing their effectiveness,” Kyle explained.

The Deep Sleep patch, featuring 5mg of melatonin, has already shown promising results among testers, with many reporting significant improvements in sleep quality as tracked by devices like Oura rings and Whoop bands. Meto has enlisted clients from his gym, including high-profile hair and makeup artists, to provide real-world feedback on the patches.

“This has generated powerful word-of-mouth,” Kyle noted. “Our network has been instrumental in testing these products outside of our immediate circle.”

Half Past 8 intends to leverage digital platforms to educate consumers about the efficacy of their patches, with a focus on long-form content that highlights their groundbreaking approach. “Trend forecasting from Korea indicates that patches will become a major trend in beauty and wellness over the next five years,” Kyle stated, positioning Half Past 8 as a potential leader in the U.S. market.

Looking ahead, the founders hinted at a new weight management patch set to launch in early 2026, along with additional product formats. “We are committed to developing wellness solutions that integrate effortlessly into your life,” Kyle remarked. “Future products could include instant-use items, like mints, that aren’t pills or powders.”

The launch of Half Past 8 marks a significant step in the wellness industry, providing a fresh alternative for consumers looking to enhance their health routines. With strong backing from its founders’ networks and a clear focus on efficacy, Half Past 8 is poised to make waves in the market.

Stay tuned for more updates as this developing story unfolds.