The Super Bowl LVX halftime show, featuring Bad Bunny, captivated audiences worldwide on February 12, 2026, showcasing a unique blend of culture, celebration, and emotional depth. Behind the scenes, directors Harriet Cuddeford and Hamish Hamilton revealed how this remarkable performance came together, emphasizing it as “the biggest team effort” they have ever experienced.
In an interview with Variety, Cuddeford and Hamilton shared fascinating insights into the production. From the opening number, where Bad Bunny performed “Tití Me Preguntó” amidst a vibrant sugarcane field, real-life Puerto Rican business owners participated, including a nail technician and a piragua vendor. Cuddeford explained, “The performance is celebrating normal people, and what it is to be human and love and have joy.” This decision highlighted Bad Bunny’s commitment to his roots and Latino culture.
Another standout moment was the surprise wedding that took place on stage. A couple from Ontario, California, who jokingly invited Bad Bunny to their wedding, found themselves performing alongside him and Lady Gaga during the halftime show. Hamilton recalled, “They went from planning to play it at their wedding to being on the Super Bowl with him live.” The couple’s real-life nuptials added a personal touch to the performance, making it even more memorable.
The show also featured Puerto Rican superstar Ricky Martin, who joined Bad Bunny to perform “Lo Que Le Pasó a Hawaii.” Cuddeford noted that Martin’s participation was particularly meaningful for Bad Bunny, who has long admired him. This collaboration further emphasized the cultural significance of the performance, celebrating Puerto Rican identity.
In a poignant moment, Bad Bunny shared one of his Grammy awards with a young boy watching his acceptance speech on television. While speculation arose that the boy was Liam Conejo Ramos, a five-year-old previously detained by ICE, this was clarified as a symbolic gesture meant to inspire the next generation. Cuddeford explained, “He knew the Grammys were coming up, and he was hoping to win something.”
Daring stunts also marked the performance. Bad Bunny climbed power line poles while singing “El Apagón,” a song that addresses Puerto Rico’s ongoing electrical crisis. Hamilton revealed that Bad Bunny refused to wear a safety harness, which allowed for a unique camera angle capturing his ascent. “He does his own stunts, that guy,” Cuddeford remarked, highlighting Bad Bunny’s agility and confidence.
The creative use of performers dressed as plants added to the striking visuals of the show. This innovative decision facilitated quick setup while protecting the football field during the game. Cuddeford stated that there were “over 330 actual cast performers in addition to the plant people,” showcasing the scale of the production.
Despite the challenges of live television, including weather concerns, the show unfolded seamlessly. Cuddeford expressed relief that everything went according to plan, stating, “We had to have backup rain plans… it just kind of almost flawlessly unfolded before our eyes.”
The halftime show will be remembered as a historic moment, blending entertainment with cultural celebration. As Bad Bunny continues to rise as a global icon, his Super Bowl performance has solidified his legacy, leaving audiences in awe of his artistry and dedication to his community.
