UPDATE: Chicago sports retailers are experiencing an unprecedented surge in Bears merchandise sales, with a staggering 41% increase compared to last year. This surge comes as the Bears prepare for their first playoff appearance since January 2021, igniting excitement among fans and retailers alike.
Sales at Clark Street Sports, which operates eight locations throughout the Chicago area, have skyrocketed, particularly following the team’s thrilling comeback victory against the Green Bay Packers last week. Co-owner Jason Caref confirmed that this winning streak is proving to be a “huge boost” for business. “Christmas came early for our company this year,” he stated.
The buzz around Bears gear is palpable. At the Albany Park location, customers have been flocking in, creating a buzz so intense that finding a parking spot has become a challenge. Store manager Fatima Reynoso remarked that last week was the busiest she’s seen in her four years at the store. Shoppers are eager to grab their gear as the team heads into the playoffs.
Local fan Camilo Cumpian was among many excited shoppers, purchasing a Bears hat as a tribute to the team’s legendary Super Bowl XX win. “If we’re lucky, history will repeat itself,” he shared, reflecting on the emotional connection to the team and the hope for a similar triumphant experience for his son.
Over at Wrigleyville Sports, the demand for Bears merchandise has also been overwhelming. General manager Devin Carlstrom described sales as “crazy,” with Bears gear topping everyone’s Christmas lists this year. “People have been ordering online as well as coming into the store for last-minute gifts,” he explained. Popular items include T-shirts and sweatshirts featuring coach Ben Johnson‘s catchy “Good, Better, Best” slogan.
The Bears’ resurgence has not only spurred sales but also brought optimism to small businesses that have struggled through a challenging year marked by inflation and supply chain issues. Caref remarked on the challenges of selling merchandise for underperforming teams, but this season marks a turning point, with both the Cubs and Bears bringing excitement back to Chicago sports.
Fans are eager to show their pride. Addam Haynes, a dedicated Bears supporter, was at Clark Street Sports to buy even more team apparel, thrilled with the recent victories. “The whole city is behind them. It doesn’t matter who you are,” he stated, emphasizing the unity that comes with the team’s success.
With the cold weather in Chicago, winter accessories like hats, gloves, and scarves have also become hot sellers. Clark Street Sports has even prepared new merchandise proclaiming the Bears as division champions, awaiting the team’s continued success.
In the heart of the excitement, Wes Nunez, an associate at Clark Street Sports, has noted the palpable pride among fans. “It brings the community together. Everyone is proud to be a Chicagoan now,” he said, reflecting on the electric atmosphere following the weekend’s game.
As the playoffs approach, all eyes are on the Bears and their hopeful journey ahead. For fans and retailers alike, this season is shaping up to be one for the history books. With Bears gear flying off the shelves and the community rallying together, the excitement in Chicago is unmistakable.
