UPDATE: A severe storm has wreaked havoc on businesses in Altadena’s Mariposa Junction, prompting an urgent cleanup effort after record rainfall flooded multiple storefronts. The flooding, which began on December 23, 2025, forced last-minute holiday preparations to a grinding halt, leaving many business owners scrambling for help just weeks after their reopening from the devastating Eaton fire.
Local business Sidecca, known for its women’s apparel, was among the hardest hit, with owner Manisa Ianakiev discovering waterlogged interiors and damaged merchandise as she arrived on December 26 to assess the situation. “To find our pink floors underwater was overwhelming,” Ianakiev said, reflecting on the store’s recent renovations and restocked inventory.
Community members quickly mobilized to support affected businesses, donating essential cleanup supplies like tarps, push brooms, and trash cans. In response to the overwhelming need for assistance, Sidecca has launched a “Here We Go Again” fund on its website. Owner Adriana Molina expressed gratitude for the community’s support, stating, “I really appreciate the thoughtfulness of everyone,” while acknowledging their exhaustion after hours of cleanup.
The storm, which set records for rainfall on both Christmas Eve and Christmas Day, caused significant damage across the area, impacting not only Sidecca but also neighboring establishments like Ben McGinty’s Gallery at the End of the World. McGinty reported extensive water damage as he and friends worked tirelessly to clean up before reopening on December 27. “We knew the rains were strong,” he noted, highlighting the community spirit as they rallied together to recover.
Meteorologists reported rainfall totals for foothill communities reached between four to eight inches, adding to the distress of businesses still reeling from the effects of the Eaton fire, which destroyed over 9,000 structures last year. Many owners, like Debbie Collins of Ms. Dragon Print & Copy, reflected on the emotional toll of repeated disasters. “I’m doing fine compared to everyone else,” Collins said, acknowledging her good fortune despite the chaos around her.
The Altadena Chamber of Commerce has urged residents to “Shop Altadena” and support local businesses in the wake of this disaster. Community members have expressed their willingness to help, with numerous offers flooding in online and by phone.
As the cleanup continues, Altadena residents are hopeful for drier conditions ahead. Meteorologist Edgar McGregor forecasts an end to the rain by midnight on December 26, bringing a much-needed respite for business owners eager to restore their stores.
The situation remains fluid, and community members are encouraged to stay connected for updates as Altadena rallies to recover from yet another setback. The resilience of these businesses and the spirit of the community shine brightly as they confront the challenges ahead together.
