The “2025 SBS Gayo Daejeon,” which took place on March 25, 2025, featured an impressive lineup of 36 performing teams, but ultimately fell short of expectations in terms of viewership. Notable acts included TVXQ’s Yunho, NCT’s Taeyong, and popular groups such as Stray Kids, ATEEZ, and ITZY. Despite this star power, the event recorded a disappointing viewership rating of just 1.9%, according to Nielsen Korea.
The ratings for the event showcased a particularly weak performance in its first segment, which garnered a mere 1.2% rating. This figure is notably lower than expected given the high-profile roster of artists. The second part of the show matched last year’s first-part rating at 1.9%, while the third part, which had previously achieved a higher rating of 3.1% in 2024, also concluded with the same 1.9% rating this year.
Analysis of Performance Trends
The significant drop in viewership for the “2025 SBS Gayo Daejeon” raises questions about audience engagement, especially considering the previous year’s ratings. The event’s lineup included well-known groups such as TXT, aespa, and IVE, which typically attract large audiences. Observers are now analyzing factors that may have contributed to the lackluster ratings, including competing programming and changes in viewer habits.
Furthermore, the format and presentation of the show could also be scrutinized. With many music events now available via streaming platforms, traditional television broadcasts face challenges in maintaining viewer interest. The 1.2% rating for the first segment may indicate a need for re-evaluation of how these events are structured and marketed to audiences.
Industry Implications
The disappointing results of the “2025 SBS Gayo Daejeon” could have broader implications for the music and entertainment industry in South Korea. As competition increases from digital platforms, traditional television shows may need to adapt to stay relevant. This event serves as a reminder that even with star-studded lineups, audience engagement is not guaranteed.
As the industry reflects on this year’s outcomes, music promoters and broadcasters alike may consider new strategies to captivate viewers. Ultimately, the challenge remains not only to attract high-profile artists but also to create compelling content that resonates with audiences in an evolving entertainment landscape.
